Current Project
We are currently talking to experienced people from the disaster and emergency sector around the needs for more persuasive visual communication, especially where we can help motivate people to act proactively and prepare themselves, their families and their homes better for potential threats. We would welcome your informed opinion.
Information Vs Persuasion
" We are now in a world saturated by images and video, creating a tough competition for anyone with a message that needs to reach a community, and an even tougher ask to create action when there is so much opportunity for comfortable distraction.
Information on its own is no longer motivation. This comes as a difficult acceptance to many in the traditional communications space. The truth is, there is no scarcity of information any more. What we must now do is actively persude any audience that a given action is in their own interest. And we might well be in conflict with other existing messaging, including those from well funded commercial marketing.
This is the arena we find ourselves in, and it is our responsibility to accept - and adapt.
If the consequence of failure to reach and to motivate is the suffering of others, then our choice is made for us. Be bold, be clear, be memorable - or leave the arena to those who will be."